Description
1ST SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
[email protected]
www.mbacasestudyanswers.com
ARAVIND – 09901366442 – 09902787224
2ND SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS
International Marketing
1. Due to US President Donald Trump’s policies it is becoming difficult to export steel components to US. You are a big exporter of auto components to the US. Hence you want to evaluate setting up a new Plant in America and also explore option to expand in that market. Evaluate whether you would like to set up Plant in the US or Mexico on basis of International Business & Marketing Environment parameters to come to a decision. Both countries are now part of NAFTA agreement. (10 Marks)
3RD SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS
2. You are the CEO of a FMCG company and wish to enter China. You have a strong global brand. Evaluate any 3 entry options to enter into China. Which of the market entry options would you finally choose & why? (10 Marks)
2ND SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS
3. The LEGO toys market has strong growth and reasonable volume in India. The Toy market is dominated by Mattel and many smaller Indian players in this segment. Mattel enjoys a 30-50% higher pricing compared to other leading Indian brands. As LEGO you have decided to enter the Indian market in India in a big way either by setting up own manufacturing.
a) Suggest what would be your pricing strategy for the Indian market. (5 Marks)
b) Suggest the possible brand positioning for your LEGO Toys. (5 Marks)
4TH SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
[email protected]
www.mbacasestudyanswers.com
ARAVIND – 09901366442 – 09902787224
1ST SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS
doc_553838154.doc
1ST SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
[email protected]
www.mbacasestudyanswers.com
ARAVIND – 09901366442 – 09902787224
2ND SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS
International Marketing
1. Due to US President Donald Trump’s policies it is becoming difficult to export steel components to US. You are a big exporter of auto components to the US. Hence you want to evaluate setting up a new Plant in America and also explore option to expand in that market. Evaluate whether you would like to set up Plant in the US or Mexico on basis of International Business & Marketing Environment parameters to come to a decision. Both countries are now part of NAFTA agreement. (10 Marks)
3RD SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS
2. You are the CEO of a FMCG company and wish to enter China. You have a strong global brand. Evaluate any 3 entry options to enter into China. Which of the market entry options would you finally choose & why? (10 Marks)
2ND SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS
3. The LEGO toys market has strong growth and reasonable volume in India. The Toy market is dominated by Mattel and many smaller Indian players in this segment. Mattel enjoys a 30-50% higher pricing compared to other leading Indian brands. As LEGO you have decided to enter the Indian market in India in a big way either by setting up own manufacturing.
a) Suggest what would be your pricing strategy for the Indian market. (5 Marks)
b) Suggest the possible brand positioning for your LEGO Toys. (5 Marks)
4TH SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
[email protected]
www.mbacasestudyanswers.com
ARAVIND – 09901366442 – 09902787224
1ST SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS
doc_553838154.doc