Project Report on
“Study of Marketing Strategy
of BHARTI AXA INSURANCE LTD.
ACKNOWLEDGEMENT
T!i" #ro$e%t gre& out of our #re#aration for 'ore t!an t&enty day".
An enor'ou" de(t i" o&ed to our tutor) *rofe""or+++++++) for !i"
&i"do') ent!u"ia"') "u##ort and en%ourage'ent. It i" !i" #rofound
kno&,edge an in"ig!t) and %on"tant "tri%tne"" and kind under"tanding
t!at !e,# u" in o-er%o'ing diffi%u,tie") 'a"tering (a"i% &riting "ki,,")
an defor'ing our o&n idea") &!i%! %on"e.uent,y !a-e ena(,ed 'e to
fini"! t!i" #ro$e%t. /it!out !i" re-i"ing for "e-era, ti'e") t!e
#ro$e%t &ou,d not (e &!at it i" no&.
/e are eager to take t!e o##ortunity to t!ank + ++++++++++++++ and
ot!er tea%!er" &!o !a-e gi-en u" guidan%e) a""i"tan%e and %on%ern.
T!ey !a-e i'#arted to u" "o 'u%! -a,ua(,e kno&,edge) &!i%! &i,,
(efit u" a &!o,e ,ifeti'e.
In addition) &e &ou,d ,ike to t!ank fa'i,y &!o a,&ay" "u##ort u" in
&!ate-er %ondition". T!eir en%ourage'ent and ,o-e gi-e 'e &ar't!)
"trengt! and %onfiden%e) &!i%! !e,# u" in "ur'ounting "o 'any
o("ta%,e" and in rea,i0ing our drea'".
1ina,,y) &e gi-e our !eartfe,t t!ank" to dear friend" and fe,,o&
"tudent") &!o !a-e a%%o'#anied u" t!roug!out t!e #ro$e%t.
index
S. no.
content Page no.
1. Executive Summary 04
2. About Insurance 04
3. About General Insurance 05
4. Life Insurance and India 06
5. Indian Contract Act 1872 08
6. Working of Life Insurance 12
7. About Bari A!A Insurance 13
8. "eatures Bari A!A Insurance 14
9. Barti Grou# 15
10. $arket sare 17
11. Structure of Bari A!A Insurance 18
12. Marketing Team Structure 19
13. Descriptions of few products 19
14. %arriers in Barti A!A Insurance 21
15. Marketing 23
16. TELEMarketing 24
17. &esult from %alling 24
18. %annel $arketing 25
19. Procedure of getting Insurance 26
20. &ecommendations 27
21. !i"#iograp$% 28
22. Anne&ure ' (uestionnaire )or Comparision * 29
E!E%'(I)E S'$$A&*
Monopoly of LIC has been broken to make In!an Ins"ran#e to
#han$e !ts fa#e an pa#e to tap the market an to make the ne%
#hallen$es !n !t.
Ins"ran#e !n In!a !s not abo"t In!a only& !t !s an open se#tor for the
pr!'ate players.
(he name %h!#h %e %o"l see !n In!an !ns"ran#e market !s
someth!n$ l!ke) * +hart! ,In!an #ompany- . /0/,fore!$n player-1
+/2/2 ,In!an #ompany- . /ll!an3 ,fore!$n player-1 (/(/ ,In!an
#ompany- . /I4 ,fore!$n player- an so many l!ke them.
Compan!es no% are tapp!n$ a lot of %ays to #apt"re the market an
hen#e aopt!n$ !fferent %ays to hol the lar$e port!on of the
market.
5"r pro6e#t !s to "nerstan the !fferent market!n$ strate$!es
aopte by the #ompan!es to !n#rease the!r market share an alon$
%!th !t meet!n$ the!r o%n tar$ets to a#h!e'e the pos!t!on of no.1 !n
respe#t!'e f!el or se$ment of the market.
About Insurance:-
Ins"ran#e may be ef!nes as so#!al e'!#e to prote#t the e#onom!#
'al"e of the L!fe an other assets. 7ner the plan of Ins"ran#e a
$ro"p of people are bro"$ht to$ether an the!r share of money !s
poole to mana$e the loss s"ffere by any of them.
Ins"ran#e !s a #ontra#t %hereby !n ret"rn of the payment of the
prem!"m by the !ns"re the !ns"rers pay the f!nan#!al loss s"ffere
by the !ns"re as a res"lt of the loss by the "nforeseen e'ents. (he
term 8r!sk9 !s "se to ef!ne the probab!l!ty of loss.
Ins"ran#e !s a pool %here lar$e n"mber of people e
ose to s!m!lar
k!n of r!sks makes #ontr!b"t!on to the #ommon f"n o"t of %h!#h
the losses s"ffere by the "nfort"nate fe% "e to a##!ental e'ents
are mae $oo.
(he shar!n$ of r!sk amon$ lar$e $ro"p of people !s the bas!s of
!ns"ran#e.
Characteristics of Insurance:-
1. ;har!n$ of re'ent Loss) * Ins"ran#e #a"t!o"s b"s!nessman an !n!'!"als to
aopt s"!table e'!#e to pre'ent "nfort"nate #onse?"en#es of r!sk by
obser'!n$ safety !nstr"#t!ons.
2. ;mall #ap!tal to lar$e r!sk) * ;mall #ap!tal !s emane to #o'er
the r!sk of the lar$e #ap!tal.
OT8E6 $4NCTION:-
It !s a means of sa'!n$s an !n'estment apart from !t !ts share !n the
4F> #o"nts 'ery !mportant. In In!a !t !s !n a $ro%!n$ sta$e !n
#ompare of the other #o"ntr!es letsA ha'e a look on !t)*
7n!te G!n$om 8.9B
2apan 8.3B
Gorea 7.3B
7n!te ;tates 4.1B
Malays!a 3.6B
In!a 3.0B
Ch!na 1.8B
+ra3!l 1.3B
If %e talk !n terms of In!a only then the res"lt %!ll be someth!n$
l!ke th!s)*
Working of Life Insurance/
L-. @e fo#"s on
e:#ellen#e an performan#e1 %!th o"r profess!onal
f"n mana$ement tak!n$ #are of yo"r !mperat!'e
f!nan#!al nees1 keep!n$ tomorro% !n #he#k %h!le
tra#k!n$ a ynam!# toay.
5. Bharti Tele 5oft :- +hart! (ele soft !s the lea!n$
pro'!er of !nte$rate I/; sol"t!ons for mob!le
operators !n emer$!n$ markets. /mon$ the top 3
$lobal pro'!ers of !nte$rate I/; sol"t!ons !n
rap!ly $ro%!n$ markets1 +hart! (elesoft has
eploye sol"t!ons for o'er 100 mob!le operator
#"stomers !n o'er 70 #o"ntr!es %orl%!e.
6. Barti &esources /0 +hart! Learn!n$ ;ystems
!s a %holly o%ne s"bs!!ary of +hart! =nterpr!ses1
%h!#h pro'!es en*to*en learn!n$ an sk!ll*
b"!l!n$ sol"t!ons for the +hart! 4ro"p #ompan!es
an se'eral lar$e #orporates. It pro'!es sol"t!ons that
!mpa#t b"s!ness performan#e thro"$h enhan#e
employee pro"#t!'!ty1 #"stomer prof!tab!l!ty an
effe#t!'e talent transformat!on- +es!es1 +hart!
Learn!n$ partners a host of lea!n$ or$an!sat!ons
s"#h as /mer!#an =ress1 4enpa#t1 Mar"t! ;"3"k!1
>eps!Co1 ECL1 C"mm!ns1 L41 2C+1 Fe"ts#he +ank1
Mot!lal 5s%al1 +l"e Fart1 Gaya1 C=/(1 ='erest
In"str!es an /0I; ;ales et#.
7. Barti "oundation )* !$arti )oundation1
the ph!lanthrop!# arm of +hart! =nterpr!ses %as
establ!she !n 2000 %!th a '!s!on L(o help
"nerpr!'!le$e #h!lren an yo"n$ people of o"r
#o"ntry real!3e the!r potent!alL. !$arti
)oundation !s an or$an!3at!on establ!she "ner
the La%s of In!a %!th #har!table stat"s p"rs"ant to a
LFee of (r"stL ate /"$"st 71 2000& re$!stere at
De% Felh! on /"$"st 251 2000.
$arket Sare
If %e look at the stat"s of +hart! /0/ L!fe Ins"ran#eAs market share
!n #ompar!son of other pr!'ate #ompany !n #ompar!son of prem!"m
earne)*
No Insurer Mar0et 5hare ;r"ent!al 7.35
3. +hart! /0/ 4.10
4. EFCC ;tanar L!fe 2.87
5. ;+I L!fe 2.31
6. +!rla ;"n L!fe 1.89
7. (ata /I4 1.29
8. Ma: De% Hork 1.23
9. /'!'a 1.14
10. Gotak Mah!nra 5LF M"t"al 1.11
11. ID4 Iysya 0.79
12. r!ya ol!#y C"n
Ial"e1 %h!#h enables yo"r #h!l to
elore more #areer opt!ons.
b. Bharti A#A Life 5&ot 5ura0sha :-
;pot ;"raksha helps "s to #reate a
pool of %ealth to meet yo"r lon$*term
nees1 %!th an ae a'anta$e of
s!mpl!f!e b"y!n$ pro#ess.
#. Bharti A#A Drea* Life 2ension :-
/ 7n!t L!nke >ens!on >ro"#t1
Fream L!fe >ens!on1 +hart! /0/ L!fe
Ins"ran#eAs "n!?"e pens!on pro"#t
ens"res that o"r ret!rement l!fe !s yo"r
Fream L!fe.
. Bharti A#A Life As&ireLife :- 7n!t
L!nke =no%ment >ro"#t1 /sp!re
L!fe helps "s to #reate a pool of %ealth
to meet o"r lon$*term nees1 %h!le
also pro'!!n$ "s ae?"ate prote#t!on
!n #ase the nee ar!ses.
e. Bharti A#A Life In/estConfi!ent :-
7n!t L!nke ;!n$le >rem!"m >ro"#t1
%e ha'e al%ays str!'e har to
a#h!e'e the best for "s an yo"r lo'e
ones1 so %hen !t #omes to mak!n$ an
!n'estment e#!s!on1 %e %o"l ee#t
the best from !t too.
f. Bharti A#A Life WealthConfi!ent:-
/ "n!t*l!nke !n'estment #"m
prote#t!on pol!#y1 o"r %ealth1 yo"r
stat"s ens"res that %e $et preferent!al
stat"s %here'er %e $o.
$. Bharti A#A Life $utureConfi!ent :-
/ "n!t*l!nke pol!#y %h!#h offers
#omprehens!'e prote#t!on alon$ %!th
%ealth #reat!on !n the lon$ term.
h. Bharti A#A Life 5a/eConfi!ent :-
(ra!t!onal money ba#k !ns"ran#e
pro"#t for lon$ term sa'!n$s1o"r
#han$!n$ l!festa$es e#!e o"r
f!nan#!al m!lestone plann!n$. @hen
%e foresee !nterm!ttent f!nan#!al
re?"!rements !n the years to #ome1 l!ke
re$"lar eenses relate to o"r #h!lAs
e"#at!on1 l!?"!!ty be#omes a key
aspe#t of yo"r plann!n$ alon$ %!th
lon$ term sa'!n$s1 an prote#t!on for
yo"r fam!ly.
!. Bharti A#A Life 5ecureConfi!ent :-
/ Lon$ (erm L!fe Ins"ran#e1 all of "s
es!re to ma:!m!se the happ!ness for
o"r fam!ly at all t!mes1 !rrespe#t!'e of
the #!r#"mstan#es. (he tho"$ht of
"nfort"nate e'ents befall!n$ "s may
#a"se "s an:!ety abo"t pro'!!n$ a
se#"re happ!ness to o"r lo'e ones.
2. Grou& 2lans :
a. Bharti A#A Life > 5+asth-a
5an?ee/ani :- ;%asthya ;an6ee'an! !s
a s!n$le prem!"m $ro"p #r!t!#al !llness
pro"#t1 pro'!!n$ #omprehens!'e
prote#t!on a$a!nst 6 #r!t!#al !llnesses.
b. Bharti A#A Life > 5an?ee/ani :-
;an6ee'an! !s a s!n$le prem!"m $ro"p
term l!fe !ns"ran#e pro"#t1 offer!n$
prote#t!on to yo"r fam!ly.
#. Bharti A#A Life Mort)a)e Cre!it
5hiel! :- Mort$a$e Cre!t ;h!el !s a
4ro"p >ro"#t that pro'!es #o'era$e
to people %ho ha'e a'a!le of a
Mort$a$eP Eome loanP Eome e?"!ty
loan from an Inst!t"t!onM+ank.
. Bharti A#A Life Cre!it 5hiel! :-
Cre!t ;h!el !s a 4ro"p >ro"#t that
pro'!es #o'era$e to people %ho ha'e
a'a!le of a loan for 1 to 5 years from
4ro"p >ol!#yholer.
e. Bharti A#A Life Life 5hiel! :- L!fe
;h!el !s a s!n$le prem!"m $ro"p term
l!fe !ns"ran#e pro"#t.
%arriers in Barti A!A Insurance )*
Talent En)a)e*ent ob?ecti/es:
• (o #reate an emot!onal #omm!tment an stron$ t%o*%ay
relat!onsh!p bet%een the employees an the Company.
• (o ha'e #lear performan#e ee#tat!ons an a #lear ret"rn
from the Company ,%ork!n$ en'!ronment1 e'elopment1
re%ar1 #areer opport"n!t!es et#-1 %h!#h helps employees
to make a #onne#t!on bet%een the!r #ontr!b"t!on an the
pro$ress mae by the Company.
• (o !nsp!re an empo%er people to a#h!e'e the!r best an re%ar them #ompet!t!'ely
for the!r #ontr!b"t!on an pro'!e attra#t!'e #areer opport"n!t!es.
• (o b"!l a learn!n$ #"lt"re %h!#h fosters personal e'elopment an profess!onal
mob!l!ty an "phols 'al"es of profess!onal!sm1 !nno'at!on1 pra$mat!sm1 team sp!r!t1
!nte$r!ty.
• (o respe#t an 'al"e !n!'!"als1 the!r !'ers!ty an s"pport them !n the!r nee to
balan#e profess!onal an personal l!'es.
@Core Aob $unctions@ in follo+in) cate)ories
• ;ales N F!str!b"t!on
• Market!n$ N Comm"n!#at!ons
• >ro"#t Fe'elopment1 7ner%r!t!n$ N /#t"r!al
• 5perat!ons Mana$ement
• Cla!ms Mana$ement
• ro$ram Mana$ement
• C!nan#e N /##o"nts M Le$al
• /m!n!strat!on N Ca#!l!t!es Mana$ement
• Informat!on (e#hnolo$y
• E"man roposer to br!n$ the b"s!ness to the #ompany.
(hen bas!# re?"!rements as per the r"le of the Ins"ran#e /#t1 1938
has to be f"lf!lle.
1. >erson has to be ma6or
2. ;ho"l be of so"n m!n
3. ;ho"l %ork for only one #ompany
4. ;ho"l be 10
th
!f $o!n$ for r"ral area1 an sho"l be 12
th
passe !f
$o!n$ for the "rban area. 7rban area means the area ha'!n$ the
pop"lat!on abo'e 5000 persons.
5. ;ho"l ha'e res!ent!al proof
6. ;ho"l ha'e !ent!ty proof.
7. Copy of >/D Car has to be atta#he.
/n then the most !mportant aspe#t that person %!ll ha'e to $o for
the 50 ho"rs tra!n!n$ an %!ll ha'e to se#"re 50B marks to pass the
e:am!nat!on #on"#te by III ,Ins"ran#e Inst!t"te of In!a- !n behalf
of I !.e. C!rst Hear >rem!"m e:#l"!n$ the rene%al prem!"m !s C>I
of the #ompany.
C5
Ceet on ;treet. ;ales are so"r#e of !t an so"r#e of sales !s L!fe
/'!sors.
>er#enta$e a#t!'e) It !s that ho% many pol!#!es the l!fe /'!sors
ha'e sol or !n a better manner %e #an say that a#t!'e !s the one %ho
sells at least one pol!#y !n a year.
/'era$e Case ;!3e Q (5(/L >os!t!on!n$ !n "rban area1 a
strate$y sho"l be aopte by Gotak to make !ts
bran also near to m!le le'el1 or h!$h asp!rant
people be#a"se they are the ma!n so"r#e of the
b"s!ness !n In!a.
1- TIMES /) I0DIA
2- T1E 1I0D2
3- !usiness wor#d
4- /ut#ook !usiness
5- !usiness Toda%
Webliogra#y/0
1- www-"$arti-com
2- www-indiatimes-com
3- www-insurancewor#d-com
4- www-6ndartic#es-com
5-www-wikipedia-org
7-www-managementparadise-com
7-www-goog#e-com
4ter sources/0
1- T$e Economic Times
2- !#ogs "% admin
A22E!'&E
Questionnaire For Comparision
Basic Infor*ation
Na*e : Mr.MMrs.MMs. **************************************** 2hone
No.) ******************
A)e ) ************** Occu&ation ) ***********************
Desi)nation)****************
E!ucation )
4ra"ate
>ost 4ra"ate
Don*4ra"ate
2rofessional )
Fo#tor
=n$!neer
C./.
M.+./.
L.L.+.
5ther ***************************
Annual Inco*e of 8ousehol! )
7p to ol!#!esJ
Hes Do
If no1 state the
reasons )***************************************************************
*****
7. /re yo" %!ll!n$ to !n'est !n same Ins"ran#e >ro'!er !n
f"t"re J
Fef!n!tely Hes Hes
CanAt ;ay
Fef!n!tely Do Do
8. @!ll yo" #hoose +hart! /0/ Ins"ran#e Lt. as yo"r
Ins"ran#e >ro'!er J
Fef!n!tely Hes Hes
CanAt ;ay
Fef!n!tely Do Do
doc_988081149.doc
“Study of Marketing Strategy
of BHARTI AXA INSURANCE LTD.
ACKNOWLEDGEMENT
T!i" #ro$e%t gre& out of our #re#aration for 'ore t!an t&enty day".
An enor'ou" de(t i" o&ed to our tutor) *rofe""or+++++++) for !i"
&i"do') ent!u"ia"') "u##ort and en%ourage'ent. It i" !i" #rofound
kno&,edge an in"ig!t) and %on"tant "tri%tne"" and kind under"tanding
t!at !e,# u" in o-er%o'ing diffi%u,tie") 'a"tering (a"i% &riting "ki,,")
an defor'ing our o&n idea") &!i%! %on"e.uent,y !a-e ena(,ed 'e to
fini"! t!i" #ro$e%t. /it!out !i" re-i"ing for "e-era, ti'e") t!e
#ro$e%t &ou,d not (e &!at it i" no&.
/e are eager to take t!e o##ortunity to t!ank + ++++++++++++++ and
ot!er tea%!er" &!o !a-e gi-en u" guidan%e) a""i"tan%e and %on%ern.
T!ey !a-e i'#arted to u" "o 'u%! -a,ua(,e kno&,edge) &!i%! &i,,
(efit u" a &!o,e ,ifeti'e.
In addition) &e &ou,d ,ike to t!ank fa'i,y &!o a,&ay" "u##ort u" in
&!ate-er %ondition". T!eir en%ourage'ent and ,o-e gi-e 'e &ar't!)
"trengt! and %onfiden%e) &!i%! !e,# u" in "ur'ounting "o 'any
o("ta%,e" and in rea,i0ing our drea'".
1ina,,y) &e gi-e our !eartfe,t t!ank" to dear friend" and fe,,o&
"tudent") &!o !a-e a%%o'#anied u" t!roug!out t!e #ro$e%t.
index
S. no.
content Page no.
1. Executive Summary 04
2. About Insurance 04
3. About General Insurance 05
4. Life Insurance and India 06
5. Indian Contract Act 1872 08
6. Working of Life Insurance 12
7. About Bari A!A Insurance 13
8. "eatures Bari A!A Insurance 14
9. Barti Grou# 15
10. $arket sare 17
11. Structure of Bari A!A Insurance 18
12. Marketing Team Structure 19
13. Descriptions of few products 19
14. %arriers in Barti A!A Insurance 21
15. Marketing 23
16. TELEMarketing 24
17. &esult from %alling 24
18. %annel $arketing 25
19. Procedure of getting Insurance 26
20. &ecommendations 27
21. !i"#iograp$% 28
22. Anne&ure ' (uestionnaire )or Comparision * 29
E!E%'(I)E S'$$A&*
Monopoly of LIC has been broken to make In!an Ins"ran#e to
#han$e !ts fa#e an pa#e to tap the market an to make the ne%
#hallen$es !n !t.
Ins"ran#e !n In!a !s not abo"t In!a only& !t !s an open se#tor for the
pr!'ate players.
(he name %h!#h %e %o"l see !n In!an !ns"ran#e market !s
someth!n$ l!ke) * +hart! ,In!an #ompany- . /0/,fore!$n player-1
+/2/2 ,In!an #ompany- . /ll!an3 ,fore!$n player-1 (/(/ ,In!an
#ompany- . /I4 ,fore!$n player- an so many l!ke them.
Compan!es no% are tapp!n$ a lot of %ays to #apt"re the market an
hen#e aopt!n$ !fferent %ays to hol the lar$e port!on of the
market.
5"r pro6e#t !s to "nerstan the !fferent market!n$ strate$!es
aopte by the #ompan!es to !n#rease the!r market share an alon$
%!th !t meet!n$ the!r o%n tar$ets to a#h!e'e the pos!t!on of no.1 !n
respe#t!'e f!el or se$ment of the market.
About Insurance:-
Ins"ran#e may be ef!nes as so#!al e'!#e to prote#t the e#onom!#
'al"e of the L!fe an other assets. 7ner the plan of Ins"ran#e a
$ro"p of people are bro"$ht to$ether an the!r share of money !s
poole to mana$e the loss s"ffere by any of them.
Ins"ran#e !s a #ontra#t %hereby !n ret"rn of the payment of the
prem!"m by the !ns"re the !ns"rers pay the f!nan#!al loss s"ffere
by the !ns"re as a res"lt of the loss by the "nforeseen e'ents. (he
term 8r!sk9 !s "se to ef!ne the probab!l!ty of loss.
Ins"ran#e !s a pool %here lar$e n"mber of people e
ose to s!m!lark!n of r!sks makes #ontr!b"t!on to the #ommon f"n o"t of %h!#h
the losses s"ffere by the "nfort"nate fe% "e to a##!ental e'ents
are mae $oo.
(he shar!n$ of r!sk amon$ lar$e $ro"p of people !s the bas!s of
!ns"ran#e.
Characteristics of Insurance:-
1. ;har!n$ of re'ent Loss) * Ins"ran#e #a"t!o"s b"s!nessman an !n!'!"als to
aopt s"!table e'!#e to pre'ent "nfort"nate #onse?"en#es of r!sk by
obser'!n$ safety !nstr"#t!ons.
2. ;mall #ap!tal to lar$e r!sk) * ;mall #ap!tal !s emane to #o'er
the r!sk of the lar$e #ap!tal.
OT8E6 $4NCTION:-
It !s a means of sa'!n$s an !n'estment apart from !t !ts share !n the
4F> #o"nts 'ery !mportant. In In!a !t !s !n a $ro%!n$ sta$e !n
#ompare of the other #o"ntr!es letsA ha'e a look on !t)*
7n!te G!n$om 8.9B
2apan 8.3B
Gorea 7.3B
7n!te ;tates 4.1B
Malays!a 3.6B
In!a 3.0B
Ch!na 1.8B
+ra3!l 1.3B
If %e talk !n terms of In!a only then the res"lt %!ll be someth!n$
l!ke th!s)*
Working of Life Insurance/
L-. @e fo#"s on
e:#ellen#e an performan#e1 %!th o"r profess!onal
f"n mana$ement tak!n$ #are of yo"r !mperat!'e
f!nan#!al nees1 keep!n$ tomorro% !n #he#k %h!le
tra#k!n$ a ynam!# toay.
5. Bharti Tele 5oft :- +hart! (ele soft !s the lea!n$
pro'!er of !nte$rate I/; sol"t!ons for mob!le
operators !n emer$!n$ markets. /mon$ the top 3
$lobal pro'!ers of !nte$rate I/; sol"t!ons !n
rap!ly $ro%!n$ markets1 +hart! (elesoft has
eploye sol"t!ons for o'er 100 mob!le operator
#"stomers !n o'er 70 #o"ntr!es %orl%!e.
6. Barti &esources /0 +hart! Learn!n$ ;ystems
!s a %holly o%ne s"bs!!ary of +hart! =nterpr!ses1
%h!#h pro'!es en*to*en learn!n$ an sk!ll*
b"!l!n$ sol"t!ons for the +hart! 4ro"p #ompan!es
an se'eral lar$e #orporates. It pro'!es sol"t!ons that
!mpa#t b"s!ness performan#e thro"$h enhan#e
employee pro"#t!'!ty1 #"stomer prof!tab!l!ty an
effe#t!'e talent transformat!on- +es!es1 +hart!
Learn!n$ partners a host of lea!n$ or$an!sat!ons
s"#h as /mer!#an =
ress1 4enpa#t1 Mar"t! ;"3"k!1>eps!Co1 ECL1 C"mm!ns1 L41 2C+1 Fe"ts#he +ank1
Mot!lal 5s%al1 +l"e Fart1 Gaya1 C=/(1 ='erest
In"str!es an /0I; ;ales et#.
7. Barti "oundation )* !$arti )oundation1
the ph!lanthrop!# arm of +hart! =nterpr!ses %as
establ!she !n 2000 %!th a '!s!on L(o help
"nerpr!'!le$e #h!lren an yo"n$ people of o"r
#o"ntry real!3e the!r potent!alL. !$arti
)oundation !s an or$an!3at!on establ!she "ner
the La%s of In!a %!th #har!table stat"s p"rs"ant to a
LFee of (r"stL ate /"$"st 71 2000& re$!stere at
De% Felh! on /"$"st 251 2000.
$arket Sare
If %e look at the stat"s of +hart! /0/ L!fe Ins"ran#eAs market share
!n #ompar!son of other pr!'ate #ompany !n #ompar!son of prem!"m
earne)*
No Insurer Mar0et 5hare ;r"ent!al 7.35
3. +hart! /0/ 4.10
4. EFCC ;tanar L!fe 2.87
5. ;+I L!fe 2.31
6. +!rla ;"n L!fe 1.89
7. (ata /I4 1.29
8. Ma: De% Hork 1.23
9. /'!'a 1.14
10. Gotak Mah!nra 5LF M"t"al 1.11
11. ID4 Iysya 0.79
12. r!ya ol!#y C"n
Ial"e1 %h!#h enables yo"r #h!l to
e
lore more #areer opt!ons.b. Bharti A#A Life 5&ot 5ura0sha :-
;pot ;"raksha helps "s to #reate a
pool of %ealth to meet yo"r lon$*term
nees1 %!th an ae a'anta$e of
s!mpl!f!e b"y!n$ pro#ess.
#. Bharti A#A Drea* Life 2ension :-
/ 7n!t L!nke >ens!on >ro"#t1
Fream L!fe >ens!on1 +hart! /0/ L!fe
Ins"ran#eAs "n!?"e pens!on pro"#t
ens"res that o"r ret!rement l!fe !s yo"r
Fream L!fe.
. Bharti A#A Life As&ireLife :- 7n!t
L!nke =no%ment >ro"#t1 /sp!re
L!fe helps "s to #reate a pool of %ealth
to meet o"r lon$*term nees1 %h!le
also pro'!!n$ "s ae?"ate prote#t!on
!n #ase the nee ar!ses.
e. Bharti A#A Life In/estConfi!ent :-
7n!t L!nke ;!n$le >rem!"m >ro"#t1
%e ha'e al%ays str!'e har to
a#h!e'e the best for "s an yo"r lo'e
ones1 so %hen !t #omes to mak!n$ an
!n'estment e#!s!on1 %e %o"l e
e#tthe best from !t too.
f. Bharti A#A Life WealthConfi!ent:-
/ "n!t*l!nke !n'estment #"m
prote#t!on pol!#y1 o"r %ealth1 yo"r
stat"s ens"res that %e $et preferent!al
stat"s %here'er %e $o.
$. Bharti A#A Life $utureConfi!ent :-
/ "n!t*l!nke pol!#y %h!#h offers
#omprehens!'e prote#t!on alon$ %!th
%ealth #reat!on !n the lon$ term.
h. Bharti A#A Life 5a/eConfi!ent :-
(ra!t!onal money ba#k !ns"ran#e
pro"#t for lon$ term sa'!n$s1o"r
#han$!n$ l!festa$es e#!e o"r
f!nan#!al m!lestone plann!n$. @hen
%e foresee !nterm!ttent f!nan#!al
re?"!rements !n the years to #ome1 l!ke
re$"lar e
enses relate to o"r #h!lAse"#at!on1 l!?"!!ty be#omes a key
aspe#t of yo"r plann!n$ alon$ %!th
lon$ term sa'!n$s1 an prote#t!on for
yo"r fam!ly.
!. Bharti A#A Life 5ecureConfi!ent :-
/ Lon$ (erm L!fe Ins"ran#e1 all of "s
es!re to ma:!m!se the happ!ness for
o"r fam!ly at all t!mes1 !rrespe#t!'e of
the #!r#"mstan#es. (he tho"$ht of
"nfort"nate e'ents befall!n$ "s may
#a"se "s an:!ety abo"t pro'!!n$ a
se#"re happ!ness to o"r lo'e ones.
2. Grou& 2lans :
a. Bharti A#A Life > 5+asth-a
5an?ee/ani :- ;%asthya ;an6ee'an! !s
a s!n$le prem!"m $ro"p #r!t!#al !llness
pro"#t1 pro'!!n$ #omprehens!'e
prote#t!on a$a!nst 6 #r!t!#al !llnesses.
b. Bharti A#A Life > 5an?ee/ani :-
;an6ee'an! !s a s!n$le prem!"m $ro"p
term l!fe !ns"ran#e pro"#t1 offer!n$
prote#t!on to yo"r fam!ly.
#. Bharti A#A Life Mort)a)e Cre!it
5hiel! :- Mort$a$e Cre!t ;h!el !s a
4ro"p >ro"#t that pro'!es #o'era$e
to people %ho ha'e a'a!le of a
Mort$a$eP Eome loanP Eome e?"!ty
loan from an Inst!t"t!onM+ank.
. Bharti A#A Life Cre!it 5hiel! :-
Cre!t ;h!el !s a 4ro"p >ro"#t that
pro'!es #o'era$e to people %ho ha'e
a'a!le of a loan for 1 to 5 years from
4ro"p >ol!#yholer.
e. Bharti A#A Life Life 5hiel! :- L!fe
;h!el !s a s!n$le prem!"m $ro"p term
l!fe !ns"ran#e pro"#t.
%arriers in Barti A!A Insurance )*
Talent En)a)e*ent ob?ecti/es:
• (o #reate an emot!onal #omm!tment an stron$ t%o*%ay
relat!onsh!p bet%een the employees an the Company.
• (o ha'e #lear performan#e e
e#tat!ons an a #lear ret"rnfrom the Company ,%ork!n$ en'!ronment1 e'elopment1
re%ar1 #areer opport"n!t!es et#-1 %h!#h helps employees
to make a #onne#t!on bet%een the!r #ontr!b"t!on an the
pro$ress mae by the Company.
• (o !nsp!re an empo%er people to a#h!e'e the!r best an re%ar them #ompet!t!'ely
for the!r #ontr!b"t!on an pro'!e attra#t!'e #areer opport"n!t!es.
• (o b"!l a learn!n$ #"lt"re %h!#h fosters personal e'elopment an profess!onal
mob!l!ty an "phols 'al"es of profess!onal!sm1 !nno'at!on1 pra$mat!sm1 team sp!r!t1
!nte$r!ty.
• (o respe#t an 'al"e !n!'!"als1 the!r !'ers!ty an s"pport them !n the!r nee to
balan#e profess!onal an personal l!'es.
@Core Aob $unctions@ in follo+in) cate)ories
• ;ales N F!str!b"t!on
• Market!n$ N Comm"n!#at!ons
• >ro"#t Fe'elopment1 7ner%r!t!n$ N /#t"r!al
• 5perat!ons Mana$ement
• Cla!ms Mana$ement
• ro$ram Mana$ement
• C!nan#e N /##o"nts M Le$al
• /m!n!strat!on N Ca#!l!t!es Mana$ement
• Informat!on (e#hnolo$y
• E"man roposer to br!n$ the b"s!ness to the #ompany.
(hen bas!# re?"!rements as per the r"le of the Ins"ran#e /#t1 1938
has to be f"lf!lle.
1. >erson has to be ma6or
2. ;ho"l be of so"n m!n
3. ;ho"l %ork for only one #ompany
4. ;ho"l be 10
th
!f $o!n$ for r"ral area1 an sho"l be 12
th
passe !f
$o!n$ for the "rban area. 7rban area means the area ha'!n$ the
pop"lat!on abo'e 5000 persons.
5. ;ho"l ha'e res!ent!al proof
6. ;ho"l ha'e !ent!ty proof.
7. Copy of >/D Car has to be atta#he.
/n then the most !mportant aspe#t that person %!ll ha'e to $o for
the 50 ho"rs tra!n!n$ an %!ll ha'e to se#"re 50B marks to pass the
e:am!nat!on #on"#te by III ,Ins"ran#e Inst!t"te of In!a- !n behalf
of I !.e. C!rst Hear >rem!"m e:#l"!n$ the rene%al prem!"m !s C>I
of the #ompany.
C5
Ceet on ;treet. ;ales are so"r#e of !t an so"r#e of sales !s L!fe/'!sors.
>er#enta$e a#t!'e) It !s that ho% many pol!#!es the l!fe /'!sors
ha'e sol or !n a better manner %e #an say that a#t!'e !s the one %ho
sells at least one pol!#y !n a year.
/'era$e Case ;!3e Q (5(/L >os!t!on!n$ !n "rban area1 a
strate$y sho"l be aopte by Gotak to make !ts
bran also near to m!le le'el1 or h!$h asp!rant
people be#a"se they are the ma!n so"r#e of the
b"s!ness !n In!a.
1- TIMES /) I0DIA
2- T1E 1I0D2
3- !usiness wor#d
4- /ut#ook !usiness
5- !usiness Toda%
Webliogra#y/0
1- www-"$arti-com
2- www-indiatimes-com
3- www-insurancewor#d-com
4- www-6ndartic#es-com
5-www-wikipedia-org
7-www-managementparadise-com
7-www-goog#e-com
4ter sources/0
1- T$e Economic Times
2- !#ogs "% admin
A22E!'&E
Questionnaire For Comparision
Basic Infor*ation
Na*e : Mr.MMrs.MMs. **************************************** 2hone
No.) ******************
A)e ) ************** Occu&ation ) ***********************
Desi)nation)****************
E!ucation )
4ra"ate
>ost 4ra"ate
Don*4ra"ate
2rofessional )
Fo#tor
=n$!neer
C./.
M.+./.
L.L.+.
5ther ***************************
Annual Inco*e of 8ousehol! )
7p to ol!#!esJ
Hes Do
If no1 state the
reasons )***************************************************************
*****
7. /re yo" %!ll!n$ to !n'est !n same Ins"ran#e >ro'!er !n
f"t"re J
Fef!n!tely Hes Hes
CanAt ;ay
Fef!n!tely Do Do
8. @!ll yo" #hoose +hart! /0/ Ins"ran#e Lt. as yo"r
Ins"ran#e >ro'!er J
Fef!n!tely Hes Hes
CanAt ;ay
Fef!n!tely Do Do
doc_988081149.doc