Marketing does not talk about just promoting a product. It’s also knowing the needs of the audience and people. knowing the need of your product in your market is most important.
That is when strategic marketing enters in the fields of marketing.
Strategic marketing blends hard work with smart work and yields the best result.
What is strategic marketing?
The term strategic marketing is often used in marketing world when the planning, development and smart marketing tactics are aligned together for long term business goal.
This marketing does not only work on promoting the product it goes beyond promotion.
It’s about analysing, positioning, targeting and planning.
Why random, marketing fails.
In this immerse world of social media marketing is becoming much easier but it can turn out be a boon or curse for your company marketing.
Will depend how you are thinking of using it.
In 1985 the coca cola company launched a new reformulated coke branding it by “new coke”. after the launch of the new coke the sales of coca cola started decreasing and company lost many customers as well.
Public denied the new taste of coke as they were no longer was attached to the taste of new coke and people felt emotional backlash. Consumers felt betrayed and had no interest to buy the new coke.
Due to massive hate rate and backlash the company launched the original formula as coca cola classic in just three months after the new launch.
This marketing fails tells that it is very important for company to know the feedback of people to get to know what makes them attached to the product as customer.
The strategic marketing is not about just strategy they take correct steps which not only boost sales but also connect people with each other.
The process of of strategic marketing
Research &data – in the step of marketing the company should focus on consumers’ needs and wants. in which age group their audience fall.
Design of product – deciding the design of a product could be hard as it is the core of the product and needs to shine. for people to get attracted towards them.
Launching of product- the launch of their product is also very important part which needs to take care of specially.
Consumer delight- Building healthy relationships with consumers ius very important some companies like channel, Dior etc send some of their free samples as gift with product purchase giving costumers benefits of free gifts for just one product.
Feedback – getting positive feedback from audience about the product do wonders connecting people by using hostage of your company name with their social handle.
The role success ,marketing
Dove launched their the “real beauty campaign” in which they aim to challenge the beauty standards set by the world. for this campaign they chose natural people with different body size, skin and height saying that the beauty is not about just colour and curves but beyond that.
They conducted product promotion with a deeper emotional connection to people. Encouraged users to share #realbeauty. Sharing phots of real beauty helping to build self-confidence.
That is when strategic marketing enters in the fields of marketing.
Strategic marketing blends hard work with smart work and yields the best result.
What is strategic marketing?
The term strategic marketing is often used in marketing world when the planning, development and smart marketing tactics are aligned together for long term business goal.
This marketing does not only work on promoting the product it goes beyond promotion.
It’s about analysing, positioning, targeting and planning.
Why random, marketing fails.
In this immerse world of social media marketing is becoming much easier but it can turn out be a boon or curse for your company marketing.
Will depend how you are thinking of using it.
In 1985 the coca cola company launched a new reformulated coke branding it by “new coke”. after the launch of the new coke the sales of coca cola started decreasing and company lost many customers as well.
Public denied the new taste of coke as they were no longer was attached to the taste of new coke and people felt emotional backlash. Consumers felt betrayed and had no interest to buy the new coke.
Due to massive hate rate and backlash the company launched the original formula as coca cola classic in just three months after the new launch.
This marketing fails tells that it is very important for company to know the feedback of people to get to know what makes them attached to the product as customer.
The strategic marketing is not about just strategy they take correct steps which not only boost sales but also connect people with each other.
The process of of strategic marketing
Research &data – in the step of marketing the company should focus on consumers’ needs and wants. in which age group their audience fall.
Design of product – deciding the design of a product could be hard as it is the core of the product and needs to shine. for people to get attracted towards them.
Launching of product- the launch of their product is also very important part which needs to take care of specially.
Consumer delight- Building healthy relationships with consumers ius very important some companies like channel, Dior etc send some of their free samples as gift with product purchase giving costumers benefits of free gifts for just one product.
Feedback – getting positive feedback from audience about the product do wonders connecting people by using hostage of your company name with their social handle.
The role success ,marketing
Dove launched their the “real beauty campaign” in which they aim to challenge the beauty standards set by the world. for this campaign they chose natural people with different body size, skin and height saying that the beauty is not about just colour and curves but beyond that.
They conducted product promotion with a deeper emotional connection to people. Encouraged users to share #realbeauty. Sharing phots of real beauty helping to build self-confidence.