EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
Contents
BABASAB PATIL Page 1
SL.NO. TOPIC PAGE NO.
1
PART – 1
EXECUTIVE SUMMORY
INDUSRTY PROFILE
COMPANY PROFILE
NEED OF STUADIES
OBJECTIVES OF STUDY
SCOPE OF THE STUDY
METHODOLOGY
FINDINGS ,CONCLUSTION & RECUMENDATION
3
3
5
6
!
"
1#
2
PART – $
INTRUDUCTION TO THE STUDY
INDUSTRI PROFILE
1$
1%
3
PART – 3
COMPANY PROFILE
3%
4
PART – %
OBJECTIVES OF STUDIES
SCOPE OF STUDY
METHODOLAGY
3"
%#
%1
5
PART – 5
ANALYSIS AND INTERPRITATION
%3
6
PART – 6
FIDINGS,SUGGESTIONS AND CONCLUSION
ANNEXURE
BIBLOGRAPHY
61
65
1
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
PART – 1
• E&ECUTIVE SUMMORY
• INDUSRTY PROFILE
• COMPANY PROFILE
• NEED OF STUADIES
• OB'ECTIVES OF STUDY
• SCOPE OF T(E STUDY
• MET(ODOLOGY
• FINDINGS )CONCLUSTION * RECUMENDATION
• LIMITATION OF STUDY
E&ECUTIVE SUMMARY
I! "#$%& '% () #''%)&% *+%(&,-% !. *-%&%)! /., !0#& %)!#-% *-.1%2! T0% !.*#2 #& “A
STUDY ON EFFECTIVENESS OF ADVERTISEMENT STRATEGIES
BABASAB PATIL Page $
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR COMPANY TO
INCREASE SALES+
T0% &!,3/ #& ,)3%-".)% (! G,+(**()($(- TVS T0% *-.1%2! -%*.-! 4.2,&%&
(3$%-!#&%'%)! (2!#$#!/ 3.)% !. #)2-%(&% &(+%& ()3 !0% !/*%& .4 (3$%-!#&%'%)! 3.)% 5/
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• TVS MAX 188
• TVS S,*-(
• TVS F#%-.
• TVS S!(- C#!/
BABASAB PATIL Page 3
F.,)3%- T V S,)3-(' I/%)"(-
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B69= G.o-n,
TVS M.!.- C.'*()/ 0(& .)% .4 !0% '.&! %@!%)&#$% )%!;.-7 ;#!0 .$%- 588 3%(+%-& ()3
2588 C,&!.'%- !.,20 *.#)!&
BABASAB PATIL Page 1$
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
6.e o0 6n/ ot4e. De62e.s o0 TVS ;1=e 1n B6124on:62G
BABASAB PATIL Page %%
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
? )e (rap) reveals t)at 72 respondents are aware o- ot)ers dealers and distri'utors o-
!, 'i+es in Bail)on(al and 28 are not aware. )is means t)at awareness level o- !,
'i+es in Bai)on(al is )i() 'ut t)ere is scope -or -urt)er improvement.
#3E T4.o-:4 >4194 so-.9e o0 6, 6;o-t 6;os 868e. /o- 8.e0e. .e6,1n:G
BABASAB PATIL Page %!
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
hich news !a!er you !refer reading?
50 50.0 50.0 50.0
21 21.0 21.0 71.0
7 7.0 7.0 78.0
5 5.0 5.0 83.0
17 17.0 17.0 100.0
100 100.0 100.0
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>4194 /o- .e6,G
BABASAB PATIL Page %"
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
? T0% "-(*0 &0.;& !0(! 65 -%&*.)3%)!& 0($% ).! &%%) ()/ (3&
GUIAPPANNAVAR AUTO LTD .4 TVS '.!.-& #) )%;& *(*%- , ()3
? 38 -%&*.)3%)!& 0($% &%%) !0% (3&
#E D4194 6, o0 TVS ,oes /o- 21=e 1n TVG
BABASAB PATIL Page 5#
"ave you come across any ads of #ula!!anavar Auto $TD in news !a!er
which you read?
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15 15.0 15.0 100.0
100 100.0 100.0
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35
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
hich ad of TVS does you like in TV?
1 1.0 1.0 1.0
.0 .0.0 .0.0 .1.0
5 5.0 5.0 51.0
25 25.0 25.0 71.0
20 20.0 20.0 91.0
. ..0 ..0 100.0
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!ictor 8L
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? 5 -%&*.)3%)!& &(/ !0%/ +#7% (3$%-!#&%'%)!& .4 S!(- 2#!/ 5#7%
BABASAB PATIL Page 51
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
? 25 -%&*.)3%)!& &(/ !0%/ +#7% (3$%-!#&%'%)!& .4 F+('% 5#7%
? 28 -%&*.)3%)!& &(/ !0%/ +#7% (3$%-!#&%'%)!& .4 A*(20% 5#7%
? 4 -%&*.)3%)!& &(/ !0%/ +#7% (3$%-!#&%'%)!& .4 TVS &!(- 5#7%
#!E I 21=e 6, o0 6;o6t941n: t4e 6,s >46t >e.e /o-. .e69t1ons
BABASAB PATIL Page 53
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
After watching the ads what were your reactions
19 19.0 19.0 19.0
21 21.0 21.0 .0.0
20 20.0 20.0 10.0
3 3.0 3.0 13.0
37 37.0 37.0 100.0
100 100.0 100.0
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otal
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Fre"uenc# $ercent !alid $ercent
%umulative
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!isit t)e dealer
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1#E (6
GULAPPANNAVAR TVS MOTOR
Contents
BABASAB PATIL Page 1
SL.NO. TOPIC PAGE NO.
1
PART – 1
EXECUTIVE SUMMORY
INDUSRTY PROFILE
COMPANY PROFILE
NEED OF STUADIES
OBJECTIVES OF STUDY
SCOPE OF THE STUDY
METHODOLOGY
FINDINGS ,CONCLUSTION & RECUMENDATION
3
3
5
6
!
"
1#
2
PART – $
INTRUDUCTION TO THE STUDY
INDUSTRI PROFILE
1$
1%
3
PART – 3
COMPANY PROFILE
3%
4
PART – %
OBJECTIVES OF STUDIES
SCOPE OF STUDY
METHODOLAGY
3"
%#
%1
5
PART – 5
ANALYSIS AND INTERPRITATION
%3
6
PART – 6
FIDINGS,SUGGESTIONS AND CONCLUSION
ANNEXURE
BIBLOGRAPHY
61
65
1
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
PART – 1
• E&ECUTIVE SUMMORY
• INDUSRTY PROFILE
• COMPANY PROFILE
• NEED OF STUADIES
• OB'ECTIVES OF STUDY
• SCOPE OF T(E STUDY
• MET(ODOLOGY
• FINDINGS )CONCLUSTION * RECUMENDATION
• LIMITATION OF STUDY
E&ECUTIVE SUMMARY
I! "#$%& '% () #''%)&% *+%(&,-% !. *-%&%)! /., !0#& %)!#-% *-.1%2! T0% !.*#2 #& “A
STUDY ON EFFECTIVENESS OF ADVERTISEMENT STRATEGIES
BABASAB PATIL Page $
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR COMPANY TO
INCREASE SALES+
T0% &!,3/ #& ,)3%-".)% (! G,+(**()($(- TVS T0% *-.1%2! -%*.-! 4.2,&%&
(3$%-!#&%'%)! (2!#$#!/ 3.)% !. #)2-%(&% &(+%& ()3 !0% !/*%& .4 (3$%-!#&%'%)! 3.)% 5/
G,+(**()($(- TVS '.!.-&
In,-st./ P.o012e3
T4e 567o. 8.o,-9ts
Moto.9/92es
• TVS I)3 S,6,7# AX 188
• TVS MAX 188
• TVS S,*-(
• TVS F#%-.
• TVS S!(- C#!/
BABASAB PATIL Page 3
F.,)3%- T V S,)3-(' I/%)"(-
Y%(- .4 E&!(5+#&0'%)! 1911
I)3,&!-/ A,!.'.!#$% : T;. 844:2=2?2233 F(@> 844:2=25?121
84344:2?6?=8 F(@> 84344:2?6=?=
B/(!0(0(++# V#++("%, A(3(7.+( P.&!
M/so.e 5?1 311
P0> 8=21:2596561 F(@> 8=21:2596558 B 2596553
• T. #)4.-' ,& .4 !0% ($(#+(5#+#!/ .4 ( *-.3,2! .- &%-$#2%, .- !. "#$% 3%!(#+& .4 ()
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5,/#)" !0%#- "..3& ()3 &%-$#2%& T. '.$% 2.)&,'%-& !. (2!#.), !0%/ ',&! "(#) !0%#-
(!!%)!#.) T0%/ ',&! !0%) 0.+3 !0%#- #)!%-%&! +.)" %).,"0 !. 2.)$#)2% !0%' !. 20()"%
!0%#- *,-20(&#)" 5%0($#.-, !-/ !0%#- *-.3,2!, ()3 &!#27 ;#!0 !0%#- *-.3,2!
B69= G.o-n,
TVS M.!.- C.'*()/ 0(& .)% .4 !0% '.&! %@!%)&#$% )%!;.-7 ;#!0 .$%- 588 3%(+%-& ()3
2588 C,&!.'%- !.,20 *.#)!&
BABASAB PATIL Page 1$
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
6.e o0 6n/ ot4e. De62e.s o0 TVS ;1=e 1n B6124on:62G
BABASAB PATIL Page %%
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
? )e (rap) reveals t)at 72 respondents are aware o- ot)ers dealers and distri'utors o-
!, 'i+es in Bail)on(al and 28 are not aware. )is means t)at awareness level o- !,
'i+es in Bai)on(al is )i() 'ut t)ere is scope -or -urt)er improvement.
#3E T4.o-:4 >4194 so-.9e o0 6, 6;o-t 6;os 868e. /o- 8.e0e. .e6,1n:G
BABASAB PATIL Page %!
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
hich news !a!er you !refer reading?
50 50.0 50.0 50.0
21 21.0 21.0 71.0
7 7.0 7.0 78.0
5 5.0 5.0 83.0
17 17.0 17.0 100.0
100 100.0 100.0
arun B)arat
!i5a# 6arnata+a
/eccan 4erald
$ra5awani
)e imes o- &ndia
otal
!alid
Fre"uenc# $ercent !alid $ercent
%umulative
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7)ic) news paper #ou pre-er readin(0
7)ic) news paper #ou pre-er readin(0
)e imes o- &ndia
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arun B)arat
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#6E (6s 868e.
>4194 /o- .e6,G
BABASAB PATIL Page %"
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
? T0% "-(*0 &0.;& !0(! 65 -%&*.)3%)!& 0($% ).! &%%) ()/ (3&
GUIAPPANNAVAR AUTO LTD .4 TVS '.!.-& #) )%;& *(*%- , ()3
? 38 -%&*.)3%)!& 0($% &%%) !0% (3&
#E D4194 6, o0 TVS ,oes /o- 21=e 1n TVG
BABASAB PATIL Page 5#
"ave you come across any ads of #ula!!anavar Auto $TD in news !a!er
which you read?
35 35.0 35.0 35.0
15 15.0 15.0 100.0
100 100.0 100.0
#es
no
otal
!alid
Fre"uenc# $ercent !alid $ercent
%umulative
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4ave #ou come across an# ads o- (ulappanavar auto in news paper w)ic) #ou0
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50
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30
20
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35
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
hich ad of TVS does you like in TV?
1 1.0 1.0 1.0
.0 .0.0 .0.0 .1.0
5 5.0 5.0 51.0
25 25.0 25.0 71.0
20 20.0 20.0 91.0
. ..0 ..0 100.0
100 100.0 100.0
!ictor 8L
,coot# pep
,tar cit#
Flame
Apac)e
!, star
otal
!alid
Fre"uenc# $ercent !alid $ercent
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!, star Apac)e Flame ,tar cit# ,coot# pep !ictor 8L
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? 5 -%&*.)3%)!& &(/ !0%/ +#7% (3$%-!#&%'%)!& .4 S!(- 2#!/ 5#7%
BABASAB PATIL Page 51
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
? 25 -%&*.)3%)!& &(/ !0%/ +#7% (3$%-!#&%'%)!& .4 F+('% 5#7%
? 28 -%&*.)3%)!& &(/ !0%/ +#7% (3$%-!#&%'%)!& .4 A*(20% 5#7%
? 4 -%&*.)3%)!& &(/ !0%/ +#7% (3$%-!#&%'%)!& .4 TVS &!(- 5#7%
#!E I 21=e 6, o0 6;o6t941n: t4e 6,s >46t >e.e /o-. .e69t1ons
BABASAB PATIL Page 53
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
After watching the ads what were your reactions
19 19.0 19.0 19.0
21 21.0 21.0 .0.0
20 20.0 20.0 10.0
3 3.0 3.0 13.0
37 37.0 37.0 100.0
100 100.0 100.0
%alled t)e dealer
!isit t)e dealer
8at)ered more
in-ormation -rom
-riends* ot)ers
Browse t)e internet
3o action
otal
!alid
Fre"uenc# $ercent !alid $ercent
%umulative
$ercent
A-ter watc)in( t)e ads w)at were #our reactions
A-ter watc)in( t)e ads w)at were #our reactions
3o action
Browse t)e internet
8at)ered more in-orm
!isit t)e dealer
%alled t)e dealer
F
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