warfare

Description The purpose of this paper is to examine the omission of Indigenous narratives in battlefields and sites of conflicts while also highlighting how certain battlefields and sites of conflicts have attempted to address dissonant heritage by diversifying interpretation strategies and...

Description The purpose of this paper is to explore the Australian tourist experience at Gallipoli in order to better understand how tourists approach and engage with battlefield sites and how the experience may transform them. Specific attention is paid to the role of interpretation in shaping...

OFFENSIVE WARFARE (Your organization is # 2 or 3 in the market, and you have the resources to sustain a challenge to the leader) Principles The main consideration is the strength of the leader‟s position. Find a weakness in the leader‟s strength and attack at that point. Launch the attack on...

DEFENSIVE WARFARE (Your organization is the clear market Leader). Principles Only the market leader should consider playing defense. The best defensive strategy is the courage to attack yourself. Strong competitive moves should always be blocked. Illustrations You strengthen your position...

MARKETING WARFARE STRATEGIES Al Ries & Jack Trout has given the four kind of marketing warfare strategies that are as follows: 1. The principle of defensive warfare, 2. The principle of offensive warfare, 3. The principle of flanking warfare, and 4. The principle of gurilla warfare

The marketing concept states that a firm's goal should be to identify and profitably satisfy customer needs. In Marketing Warfare Al Ries and Jack Trout argue that marketing is war and that the marketing concept's customer-oriented philosophy is inadequate. Rather, firms would do better by...

Folk, Enclosed is the presentation for Marketing warfare Cheers!! Amar