Ads are forced on TV viewers
The viewers are under no obligation to see the commercials. TV programmes cost money. If ads are not shown the programmes have to be made at government expense and the tax payer will have to pay additional taxes.
Does advertising result in a better standard of...
brand characteristics
context of pollution
council of india
form of programming
high awareness
impact of advertisements
impact of television
importance of ad
key insights
low trials
market penetration
market rule
me-too
measures in advertising
product category
purchase decision
research suggests
role of advertising
role to play
spur volumes
television advertising
tv viewers
value-added
viewersrating
vulnerable to advertising
