vertical coordination

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    Research Study on Vertical Coordination in the Malting Barley Industry

    Description On a sparkling late-November morning, Wade Malchow (Manager of Agronomy for the Coors Brewing Company) gazes out his office window on the sixth floor of the Coors Brewery in Golden, Colorado. As he scans the sprawling complex, he notices a group of people gathering at the base of a...
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