value propositions

Description Research Study on Dynamics of Value Propositions: Insights from Service-Dominant Logic:- A value proposition is a promise of value to be delivered and a belief from the customer that value will be experienced. A value proposition can apply to an entire organization, or parts thereof...

The Evolving Value Propositions The value propositions of goods and services offered in the physical world differ pointedly from those in the digital world. The ultimate aim of the universal marketer is to provide a complete end-to-end consumer experience---right from the promise to satisfy...