user-generated content

  1. J

    Mapping segments accessing user generated content and website applications in a joint

    Description The relevant literature suggests that website designers should consider the needs of their target groups. This study aims to show the importance of certain website content/applications as perceived by specific user segments, and reveal a posteriori segments based on motivational...
    • jasminepvk
    • Thread
    • content analysis internet rasch segmentation topology-representing networks user-generated content website design
    • Replies: 0
    • Forum: Business Intelligence
  2. J

    Tourist created content rethinking destination branding

    Description The purpose of this paper is to analyze the relationship between tourists’ user-generated content on the web and destination branding, as well as to discuss the online strategies used by destination management organizations International Journal of Culture, Tourism and Hospitality...
    • jasminepvk
    • Thread
    • destination branding information technology tourism user-generated content
    • Replies: 0
    • Forum: Others
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