uk beverage industry

Description Marketing planning is a key function for marketing oriented organisations. The following paper has been compiled in order to develop a marketing plan for a soft drink beverage company. Innovative Marketing, Volume 2, Issue 2, 2006 134 SITUATION ANALYSIS AND STRATEGIC PLANNING: AN...

Description Marketing planning is a key function for marketing oriented organisations. The following paper has been compiled in order to develop a marketing plan for a soft drink beverage company. Innovative Marketing, Volume 2, Issue 2, 2006 134 SITUATION ANALYSIS AND STRATEGIC PLANNING: AN...