typology

Since time irremovable, there have been frequent changes in the concept and perception of hotel. There are a number of hotels offering different types of services. The variation in architectural facilities, the size, the facade, the facilities and amenities can't be overlooked. This necessitates...

Typology of brand extension Typology of brand extension is classified Into mainly close extension, also called as continuous extension and discontinuous extension. Thus there would be brands that are very close to each other and others which eliminate technological synergies and physical...

Its a method of listing and classifying the benefits from any product or service. It is done so that we can find out what is the nature of a particular benefit from a product. their a re four type of classifications possible: 1) Financial and tangible 2) Financial and non tangible 3) non...