Dollar-Thrifty Automotive Group NYSE: DTG is a holding company for Thrifty Car Rental and Dollar Rent a Car, formed in 1990 by Chrysler and spun off in 1997. The company at one time also owned Snappy Rent a Car (which was sold in 1994), Eurodollar and General Rent a Car (which was closed in...
automotive
brand management
company analysis
customer satisfaction
digital marketing
direct marketing
dollar
internet marketing
key concept
market dominance
market research
market segmentation
marketing
marketing effectiveness
marketing ethics
marketing in europe
marketing in us
marketing management
marketing mix
promotional content
sales promotion
strategy
thrifty
united states
word of mouth
