theoretical background

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    STRATEGIES FOR COMPETITIVE ADVANTAGE IN ELECTRONIC COMMERCE

    Description Despite rapid and sustained development of electronic commerce, many companies doing e-business are still in the investment and brand-building phase and have yet to show a profit. However, as e-businesses shift their focus from building a customer base to increasing revenue growth...
    • AyeshaShaikh83
    • Thread
    • e-business strategies for competitive advantage impact of the internet on marketing mix and competitive forces introduction theoretical background
    • Replies: 0
    • Forum: Cases in Marketing
  2. A

    Analysis of Competition in the Mobile Phone Markets of the United States and Europe

    Description Competition in an economic context is a widely studied phenomenon with a significant body of accumulated research and theory. However, competition in the mobile phone industry, despite its prevalence in public discussion, has received significantly less attention in academic...
    • AyeshaShaikh83
    • Thread
    • case study findings introduction market description methodology theoretical background
    • Replies: 0
    • Forum: Globalization
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