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    A Mixed-Bundling Pricing Strategy for the TV Advertising Market

    Description Television networks rely on advertising sales for generating a substantial proportion of their annual revenues, but are facing increasing competition from both traditional and non-traditional media outlets for the annual $150 billion US advertising market. Consequently, they are...
    • AyeshaShaikh83
    • Thread
    • extensions introduction revenue maximizing strategies when capacity is binding the model
    • Replies: 0
    • Forum: Cases in Marketing
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