test marketing

  1. B

    Customer Interaction and Test Marketing: A Research Study

    Description Customer Interaction Management (CIM) refers to a type of Enterprise Software Application which is responsible for managing the interaction between an organisation and its customers. Normally, a CIM application will be deployed in a contact centre and used by the agents while...
  2. P

    140 topics of TYBMS

    1. JIt 2. EOQ, 3. ABC analysis, 4. vendor performance, 5. quality circle, 6. TQM, 7. ISO 9000 8. value engineering 9. centralised purchase 10. management audit 11. company analysis with ratio/fund flow 12. study of stock exchange 13. role of SEBI 14. joint venture 15. merger 16. takeover 17...
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