terminological exchange

  1. G

    Research Study on Terminological Exchange of Rhetoric and Business Communication

    Description Business as the exchange of goods within trade situations can easily associated with basic features of traditional rhetoric. When we look at the exchange situation, we can state that the main objective as described above is the exchange of goods; in the traditional fields of study of...
  2. R

    Terminological Exchange of Rhetoric and Business Communication In Contemporary Business

    Description We discuss the implementation of traditional rhetorical concepts in business communication and examine examples of its application, present a model of business rhetoric for the main branches of ‘business communication’ (management, public relations, advertising, and marketing), and...
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