target segmentation

  1. B

    brand

    Segmentation classifies customers into groups which enables the retailers identify their target segment and provide the desired value. This paper is an attempt to group the customers and generate a profile of the revenue generating customer by identifying significant differences across...
    • bonddonraj
    • Thread
    • ambient brand attitude branding benefits branding brand awareness brand dilution brand extension brand identity brand management brand name brand parity brand promise brand variables branding branding approach brands company name derived brands global brand iconic brands individual branding local brand no-brand branding target segmentation types of brand visual identity
    • Replies: 3
    • Forum: Research Project Reports
Back
Top