symbolism

  1. J

    Destination brand components

    Description This study matches destination brand components with motives and identifies those components that are most important for the consumer during various stages of the decision process. This study also aims to classify various functional and symbolic brand components. The findings take...
  2. D

    Symbolism vs. Reality

    Would it hurt to remove "special" individuals who monopolize resources and decision making? Only those afraid of participating, as well as those benefitting from the power structure. In theory there might be a relationship where permanent authority is desirable, but I haven't seen it personally...
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