swot analysis on marlboro

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    SWOT ANALYSIS OF MARLBORO

    Description SWOT ANALYSIS OF MARLBORO Marlboro Parent Company Godfrey Phillips India Limited Category Cigarettes Sector FMCG Tagline/ Slogan Come to Marlboro Country USP Stands as a status symbol with origins from Philip Morris STP Segment Premium Segment Cigarette Target Group...
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    • Thread
    • competitor fast moving consumer goods fmcg positioning segmentation stp swot analysis swot analysis on marlboro targeting
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    • Forum: Marketing Management
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