swot analysis on malibu

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    SWOT ANALYSIS OF MALIBU

    Description SWOT ANALYSIS OF MALIBU Malibu Parent Company Pernod Ricard Category Beverages Sector Food and Beverages Tagline/ Slogan Seriously easy going The product is made from fruit spirits, flavored with rum and coconut USP flavoring in Barbados. STP Segment The brand is for...
    • sayed123
    • Thread
    • competitor analysis food and beverage industry positioning segmentation stp swot analysis swot analysis on malibu targeting
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    • Forum: Marketing Management
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