swot analysis on macy

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    SWOT ANALYSIS OF MACY

    Description SWOT ANALYSIS OF MACY Macy's Parent Company Macy's Inc. Category Department Stores Sector Lifestyle and Retail Tagline/ Slogan The magic of Macy’s USP Mid range department stores STP Segment Middle class people buying life style product in US Target Group Middle and...
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    • apparels competitor analysis lifestyle product positioning retail stores segmentation stp swot analysis swot analysis on macy targeting
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    • Forum: Marketing Management
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