swot analysis on cigna

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    SWOT ANALYSIS OF CIGNA

    Description SWOT ANALYSIS OF CIGNA Cigna Parent Company Cigna Category Health care Sector Managed Health care Tagline/ Slogan A Business of Caring USP More than just a health insurance company STP Segment PPO , HMO, point of service, indemnity and consumer-directed products...
    • sayed123
    • Thread
    • competitor analysis health care pharma industry pharmaceuticals positioning segmentation stp swot analysis swot analysis on cigna targeting
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    • Forum: Marketing Management
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