swot analysis on buchanans

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    SWOT ANALYSIS OF BUCHANANS

    Description SWOT ANALYSIS OF BUCHANANS Buchanans Parent Company Diageo Category Beverages Sector Food and Beverages Tagline/ Slogan It tastes expensive…and is. USP Male positioned prestige brand STP Individuals with moderate to high disposable income looking for a Segment premium...
    • sayed123
    • Thread
    • competitor analysis food and beverage industry positioning segmentation stp swot analysis swot analysis on buchanans targeting
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    • Forum: Marketing Management
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