swot analysis on blue moon

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    SWOT ANALYSIS OF BLUE MOON

    Description SWOT ANALYSIS OF BLUE MOON Blue Moon Parent Company SABMiller Category Beverages Sector Foods and Beverages Tagline/ Slogan Artfully crafted USP Orange sweet flavor STP Segment Pub/nightclub goers, individuals who prefer beer Target Group Urban young middle and upper...
    • sayed123
    • Thread
    • competitor analysis food and beverage industry positioning segmentation stp swot analysis swot analysis on blue moon targeting
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    • Forum: Marketing Management
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