swot analysis on auchan

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    SWOT ANALYSIS OF AUCHAN

    Description SWOT ANALYSIS OF AUCHAN Auchan Parent Company Mulliez Group Category Retail Sector Lifestyle and retail Tagline/ Slogan Life, the real one - (La Vie, La Vraie“(French)) USP Low price and large product selection for better quality life STP Segment Price conscious group...
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    • apparels competitor analysis lifestyle product positioning retail stores segmentation stp swot analysis swot analysis on auchan targeting
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    • Forum: Marketing Management
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