surrogate

Hi guys, Surrogate means replacement. Surrogate advertising is adopted by companies whose products were banned and now “surrogate” or substitute the brand name with another product. Their intention is to make sure the customers of the banned product don’t forget it. This process is also termed...

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Surrogacy is a way to bring the happiness of parenthood to a couple who would otherwise not have been able to enjoy it, either due to biological circumstances ( for example infertile or same-sex couples ), or the unavailability of a child for adoption. The joy of parenthood is something that...

I am posting a project on Advertising Ethics and viewer's perception towards Surrogate Advertisements which i came across while surfing.Hope this might be of help to the users

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Executive Summary Product advertising for liquor and cigarette companies is banned in the country since 1995 by Cable Television Network (Regulation) Act. This ban is now likely to be extended to advertising of extended brands. The very purpose of banning liquor advertisements is defeated by...