Description
PPT ON HUL SURF EXCEL
SURF EXCEL
A Product of-
HINDUSTAN UNILEVER LIMITED Presented toRanu Gupta ma?am
Presented by-
Sonali Dhiman Surabhi Bhargav B.com(Hons.) sem-III
HUL is India?s largest FMCG company owned by European company Unilever. The Anglo-Dutch Company Unilever owns...
Description
Surf Excel, launched in 1948 under the brand name ‘Surf’ in Pakistan & in 1959 launched in India as a first detergent powder. Initially, the brand was positioned on the clean proposition of “washes whitest”. However, with the emergence of numerous local detergent manufacturers and...
Description
Document about analyzes the marketing strategies of Unilever Bangladesh for two of its brand which is: Rexona and Surf Excel.
CONTENTS
1. Abstracts 2. Objectives of the study 3. Methodology 4. Introduction 5. Analysis of the Marketing strategies 5.1Segmentation 5.2Targeting 5.3...