strategic sport

Strategic SPORT Marketing Bh1501M-PressProofs.indd i 3/9/08 7:11:11 PM Bh1501M-PressProofs.indd ii 3/9/08 7:11:12 PM This page intentionally left blank SPORT MANAGEMENT SERIES Series editor: Professor David Shilbury Strategic SPORT Marketing 3RD EDI TI ON David Shilbury, Hans Westerbeek...