strategic pricing

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    An exploratory investigation of an integrated contingency model of strategic management

    Description This study examines the effect of strategic choices, market orientation, and company size on two distinct dimensions of strategic management accounting (SMA) and, in turn, the mediating effect of SMA on company performance. A model is advanced and tested using structural equation...
    • jasminepvk
    • Thread
    • hypotheses quality costing sma strategic costing strategic pricing
    • Replies: 0
    • Forum: Cost Accounting
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