strategic planning - asics

for STRATEGIC PLANNING PROPOSAL | CHRISTINE SPITLER December18 h , 2013 OUTLINE Brand Positioning | The Opportunity Consumer Insights Trends Revisited Current Trends The Proposal The Asics Brand Appendices & Resources 2 3-5 6-7 8-11 12-15 16-17 18-22 23-26 THE ASICS BRAND The ASICS Mission |...