strategic marketing planning

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    MARKETING MANAGEMENT

    Description Most of the people define marketing as selling or advertising. It is true that these are parts of the marketing. But marketing is much more than advertising and selling. In fact marketing comprises of a number of activities which are interlinked and the decision in one area affects...
    • AyeshaShaikh83
    • Thread
    • market segmentation marketing environment product life cycle strategic marketing planning targeting and positioning
    • Replies: 0
    • Forum: Marketing Management
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    Case Study on Strategic Marketing Planning in The Sport Sector

    Description The business sector has long recognized the contribution of marketing planning in the financial success. The sport sector has begun to recognize the usefulness of strategic marketing planning as well. Thanos Kriemadis, Ph.D., M.B.A., M.A. 1 , Christos Terzoudis, M.A. 2 1...
    • raj_verma61
    • Thread
    • marketing planning sport sector strategic marketing strategic marketing planning
    • Replies: 0
    • Forum: Cases in Marketing
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