strategic direction

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    Business Environmental Study on Strategic Direction of The Nike Brand

    Description Nike was founded in 1972 by Philip Knight and Bill Bowerman. Bowerman is well known in America as the University of Oregon coach.He brought jogging to America, built an unrivalled track and field program at that university, and taught his athletes to seek the competitive advantage...
  2. A

    Integrated Strategy Project - IBM

    Description IBM is a global IT manufacturing and consulting company, with 335,000 employees across nearly every industrialized country in the world . Once largely focused on the sale of mainframes and related software contracts, IBM has evolved into lucrative technology and business consulting...
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