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Chapter 13
Store Layout and Design
Chapter 13
Store Layout and Design
Store Image Store Image
is the overall perception the consumer is the overall perception the consumer
has of the store’s environment. has of the store’s environment.
Store Image Store Image
Elements That Compose Elements...
Description
Store Environment and Merchandising Mix in Big Bazaar super center,
Store Environment and Merchandising Mix Introduction
Retailing consists of those business activities involved in the sale of goods and services to consumers for their personal, family, or household use. Retailing...