sporting events

  1. J

    Visitor composition and event related spending

    Description The purpose of this paper is to examine the spending patterns of non-local participants and spectators at a medium-sized international sport event, to segment their spending patterns and consider implications for the quality of each segment’s event experience International Journal...
    • jasminepvk
    • Thread
    • economic impact economic sectors event segmentation festivals hospitality leisure activities sporting events visitor spending
    • Replies: 0
    • Forum: Applied Economics
  2. J

    Executive training exercise in sport event leverage

    Description Some sport event stakeholders now look beyond “impact” to achieving longer-term, sustainable outcomes. This move away from an ex post, outcomes orientation towards an ex ante, strategic approach refers to the phenomenon of event leveraging. This paper aims to introduce readers to the...
    • jasminepvk
    • Thread
    • sporting events stakeholder analysis training
    • Replies: 0
    • Forum: Others
  3. S

    BMC McDonald - Health Seminar

    The BMC-McDonald’s Health Seminar: Held on the July 17, 1998, the focus was on safe food handling and waste disposal. Representatives from the BMC, McDonald’s and the FHRAI [Food, Hotel and Restaurant Association of India] shared their learnings, thoughts and viewpoints on the subject. The...
    • sunandaC
    • Thread
    • advertising campaign advertising strategy bmc central role health health seminar little league mcdonald mcdonald and health issue olympic games pr in bmc pr in mcdonald project on bmc project on mcdonald projects public relations public relation in bmc seminar sponsors sporting events use of billboards
    • Replies: 1
    • Forum: Public Relations Management ( PR ).
  4. S

    McDonalds Blue Dot initiative for Girl Child Education

    In November 2002, on occasion of the first World Children’s Week, McDonald’s in Western India joined hands with The Nalanda Foundation to support education of the girl-child. This association is for a period of 3 years and extends up to November 2005 Why the Girl-Child? Research shows that...
    • sunandaC
    • Thread
    • advertising campaign advertising strategy blue dot blue dot initiative central role education girl child girl education health seminar importance of education initiative initiatives by mcdonald little league mcdonald and health issue mcdonalds olympic games pr in bmc pr in mcdonald project on bmc project on mcdonald projects public relations public relation in bmc sponsors sporting events use of billboards
    • Replies: 1
    • Forum: Public Relations Management ( PR ).
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