sport sector

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    Case Study on Strategic Marketing Planning in The Sport Sector

    Description The business sector has long recognized the contribution of marketing planning in the financial success. The sport sector has begun to recognize the usefulness of strategic marketing planning as well. Thanos Kriemadis, Ph.D., M.B.A., M.A. 1 , Christos Terzoudis, M.A. 2 1...
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