Description
Marketing is indeed an ancient art; it has been practiced in one form or
the other, since the days of Adam and Eve. Today, it has become the
most vital function in the world of business. Marketing is the business
function that identifies unfulfilled needs and wants, define and...
advertising
brand evaluation and new trends in marketing
group dynamics
market segmentation
marketing tools
needs and motivation
place and promotion
price
promotion mix-direct selling
sales promotion and public relations
socialsurroundingsandconsumerperception
study consumer behavior
