social exchange theory

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    From information sharing to vacation rental choices the case of Albufeira Portugal

    Description This study aims to examine, via social exchange theory and social representations, how online vacation rentals (OVR) connect tourists and owners. It also aims to understand the dynamics and representations between owners and tourists in Albufeira, one of the most popular counties in...
    • jasminepvk
    • Thread
    • engagement netnography personalization social exchange theory social representations theory
    • Replies: 0
    • Forum: Internet Marketing
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