small scale marketing

Description Small Scale Marketing INTRODUCTION Small-scale industries are the backbone of Indian industrial structure. They provide a variety of non-traditional low technology product. They are also engaged in the processing, preserving, manufacturing and servicing activities. Small-scale...

Description Small Scale Marketing Introduction to small scale industries The small-scale industries sector plays a vital role for the growth of the country. It contributes 40% of the gross manufacture to the Indian economy. It has been estimated that a lakh rupees of investment in fixed assets...