sins

We have all heard of the traditional conflict between sales and marketing. The sales team says the product is priced too high or not what the customer wants, or that the marketing programs are ineffective. Marketing may say the sales force is not well trained, too small, ineffective, or a myriad...

An interesting article by Professor Larry Percy on how memory recall affects advertisement effectiveness. Published in International Journal of Advertising Vol. 23, No. 4, 2004 (for your referncing)

Advertising And The Seven Sins Of Memory As if effective marketing communication were not hard enough to achieve, even if we succeed in getting our message attended to and processed, and a positive intention formed, the very nature of memory may step in and upset everything. Memory...

Avoiding these seven deadly sins will also help individuals balance their "whole life" and assure they are ready to take on new workplace challenges as they are presented -- and execute them well. Peter Drucker, the famed management author, guru, and teacher said it best: "Lifting a person's...