service industries
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Atmospherics and consumers symbolic interpretations of hedonic services
Description The purpose of this research is to examine the impact of atmospherics on consumer symbolic interpretations, and various psychological outcomes in a purely hedonic service environment. International Journal of Culture, Tourism and Hospitality Research Atmospherics and consumers'...- jasminepvk
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- consumer behaviour perception service industries service levels
- Replies: 0
- Forum: Others
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How green should you go Understanding the role of green atmospherics in service
Description The purpose of this paper is to introduce the idea of green atmospherics and propose a conceptual framework for green service environment factors and a typology for green consumers. International Journal of Culture, Tourism and Hospitality Research How green should you go...- jasminepvk
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- conservation perception recycling service industries service levels sustainable design
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- Forum: Sectorial Analysis
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The service environment functional or fun Does it matter
Description The purpose of this editorial is to introduce the reader to three papers discussing the role of atmospherics within predominantly hedonic service settings International Journal of Culture, Tourism and Hospitality Research The service environment: functional or fun? Does it matter...- jasminepvk
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- conservation consumers perception service industries service levels
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A Study on Marketing Strategies of Banking Industry
Description Banking Industry is one of the most important service industries which touches the lives of inillions of people. Its service is unique both in social and economic points of view of a nation. CHAPTER TWO MARKETING STRATEGIES OF THE BANKING INDUSTRY Banking Industry is one of the most...- dapat.reena
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- banking industry marketing strategies service industries
- Replies: 0
- Forum: Strategic Marketing