Description
The purpose of this paper is to introduce a theoretical framework, the holistic mental model
process, with major contextual factors (cultural, situation, cognitive and affective contexts) to help better
understand tourists’ perception and evaluation of intercultural tourists–tour...
Description
This is a PPT explaining about service perspective of operations management.
OPERATIONS MANAGEMENT
Services
Service –
Services are economic activities that produce time, place, form or psychological utilities
A deed, a performance, an effort (Berry)
Time : a maid servant saves...