service brand

  1. J

    A study of a service brand process in a cruise context

    Description The purpose of the paper is to examine the service branding process of the historic tourist attraction, the Norwegian Coastal Voyage (Hurtigruten). International Journal of Culture, Tourism and Hospitality Research A study of a service brand process in a cruise context: the...
    • jasminepvk
    • Thread
    • case study research hurtigruten norwegian coastal voyage qualitative research service brand service brand process
    • Replies: 0
    • Forum: Sectorial Analysis
  2. N

    Project Reports on Trust in the Process of Building a Service Brand

    Description A brand is often the most valuable asset of a Corporation. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g...
    • nityaaroma
    • Thread
    • brand service service brand valuable asset
    • Replies: 0
    • Forum: Others
Back
Top