seagram

Description This Documentation is about the boycott case between the united spirits and retailers. United Spirits (USL) Case study Analysis Retailers in Maharashtra to boycott UB brands Case Summary and Salient Points 1. USL has decided to cut down the distributors’ profit margin from 7% to...

Description Document about United Spirit case wherein there was a boycott by the retailers in Maharashtra. It initially highlights the dominant position the company holds in the Indian liquor market and also the concerns the company holds vis-a-vis the other brands. Retailers in Maharashtra to...

Hi All, I am doing a project for the brand seagram and i need help regarding the following:- 1. History of Brand (incl what milestone they have achieved) 2. Brand Journey ( strong / weakness as stated by David in the article given in the class) 3. Brand Equity * Brand Valuation...