satisfying customers

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    Study Report on Customer Satisfaction and Service Quality in UK Financial Services

    Description Satisfying customers is a core business challenge which has attracted considerable research attention. The existing customer satisfaction literature is dominated by two theoretical perspectives: the service profit chain (Heskett et al, 1994) and SERVQUAL CUSTOMER SATISFACTION AND...
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    • customer satisfaction financial services satisfying customers
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    Strategic Management for Customer Satisfaction

    Description Satisfying customers is one of the main objectives of every business. The message is obvious satisfied customers improve business and dissatisfied customers impair business. Customer satisfaction is an asset that should be monitored and managed just like any physical asset. Stru?ni...
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