sampling methods

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    Simple Random Sampling

    Definition A probability sampling technique in which each element in the population has a known and equal probability of selection is known as simple random sampling (SRS). Every element is selected independently of every other element and the sample is drawn by a random procedure from a...
    • sunandaC
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    • random random sampling sampling sampling methods simple simple random sampling simple sampling
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    • Forum: Marketing Research
  2. S

    Snowball Sampling

    A variety of procedures. Initial respondents are selected by probability methods. Additional respondents are obtained from information provided by the initial respondents. 5. Purposive sample Subjects selected on the basis of specific characteristics or qualities. Users of a particular...
    • sunandaC
    • Thread
    • sampling sampling methods snowball snowball sampling types of sampling
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    • Forum: Marketing Research
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    Sampling and Sampling Distributions.pptx (1.61 MB)

    Sampling and Sampling Distributions.pptx (1.61 MB) Sampling and Sampling Distributions.pptx (1.61 MB) Sampling and Sampling Distributions.pptx (1.61 MB) Sampling and Sampling Distributions.pptx (1.61 MB) Sampling and Sampling Distributions.pptx (1.61 MB):SugarwareZ-204:
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