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Introduction on Sales Promotion
Description Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers) Sales Promotion Personal Communication Channels Personal communication is communication between two or more persons with a specific person communication with...- kundanhaha
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Introduction on Advertisement and Sales Promotion
Description Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Advertisement and Sales Promotion: Chapter: 1 Introduction to IMC (Integrated...