Description
• Definition Of Advertising:
• The Five M’s Of Advertising:
• Setting The Advertising Objectives
• Message Generation
• Types Of Advertisements:
• Advertising Objectives
• The Job Of Advertising
• Evolution Of Advertising
• Need For Advertising Objectives
• Sales As An Advertising...
3 stages of buying
advertising agency
advertising objective
agency office
aida model
communication objectives
definition of advertising
designing the ad
evolution of advertising
hierarchy of effects model
innovative media
job of advertising
marketing strategy
media classes/vehicles
message generation
models of buying
need for advertising
outdoor and transit media
persuasion matrix
ruralmedia
stages of buying
strengthening attitude advertising
the concept of advertising media
two distinct schools of thought
types of advertisements
