Description
In other words, Rural marketing consists of marketing of inputs (products or services) to the rural as well as marketing of outputs from the rural markets to other geographical areas.
? Rural Marketing is defined as any marketing
activity in which one dominant participant is from a...
Description
Rural Marketing is defined as any marketing activity in which the one dominant participant is from a rural area.
Rural Retailing
Part - I Indian Rural Market An Overview The Indian rural market with its vast size and demand base offers great opportunities to marketers. Two-thirds of...
Description
It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. It is a function which manages all the activities involved in assessing, stimulating and converting the purchasing power to effective...
Linkages with products, market and location choices made by the company:
Out of the total products of the Bajaj auto 40% comes from the rural market and 60% comes from the urban markets. Rural consumers were concerned primarily with value for money, fuel efficiency, product durability etc...
This is regarding my dissertation on "A study on assessment of market potential of rural market (a case of selected fmcg products)".
The objectives are:
1) To assess the sales trend of fmcg goods( shampoo and hair oil) in selected rural areas
2) To examine the factors influencing consumers...