rural consumers

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    Summary Report on Rural Marketing Practices for Telecom Services

    Description Rural consumers in South and South-East Asia have tremendous potential for telecom adoption but very few know how to either identify these consumers or reach out to them. Remoteness and low spending capacities are cited by prominent organizations as reasons for not conceptualizing...
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    • cheap dim free management paradise pdf pgdfm pgdfmp pgdhrm pgdim pgdmm pgdom pgfm rural consumers rural marketing practices study material summary report telecom services
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    • Forum: Marketing Management
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    Study on Masters of Rural Markets - Selling to India’s Rural Consumers

    Description For many businesses, India’s rural markets hold the key to future growth. Companies that recognize this enormous opportunity are stepping up efforts to gain a strong foothold in these markets. Yet the high costs required to serve rural consumers make it difficult for companies to...
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