Description
Leadership of Ronald McDonald - Double Narration and Stylistic Lines of Transformation, This research note reports a study of Ronald McDonald’s leadership. The argument is that rather than just being a spokesperson or marketing device for the McDonald’s corporation, Ronald performs...
Description
Ronald McDonald is a clown character used as the primary mascot of the McDonald's fast-food restaurant chain.
McDonald’s McDonald’s: The “Healthy” Try
1
Introduction For our project we have decided to analyze McDonald’s. We propose to look at how McDonald’s has attempted to change...